New Products

Garden Gala Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

$40.95

Add to Cart

Garden Gala Bead Strand

$11.95

Add to Cart

Trios Garden Gala Beading Wire Pack (Pink Tourmaline, Garnet, Dark Blue Lapis)

$25.52

Add to Cart

Brunching in Style Bead Mix

$12.69

Add to Cart

Spring Fling Holland Tulips TGBE Design Kit

$44.95

Add to Cart

Spring Fling Holland Tulips TGBE Bead Mix

$12.69

Add to Cart

Spring Fling Holland Tulips TGBE Bead Strand

$11.95

Add to Cart

Cloud Dancer Goodie Bag

Reg: $92.68

Sale: $46.34 On Sale

Add to Cart

26x20mm Leprechaun Ceramic Bead, 1 Count

$1.60

Add to Cart

Brunching in Style Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

$44.95

Add to Cart

Brunching in Style Bead Strand

$11.95

Add to Cart

Lucky Charms Bead Mix

$12.69

Add to Cart

Top Selling Products

Soft Flex Beading Wire - Medium Diameter

$9.50 - $585.12

Soft Flex Beading Wire - Fine Diameter

$7.00 - $414.66

Soft Touch Premium Beading Wire

$5.09 - $620.72

Crimp Tubes - 2x2mm (Price Varies)

$4.44 - $440.60

Soft Flex Beading Wire - Heavy Diameter

$9.50 - $551.94

Red Bead Stoppers - 4 Pack

$8.99

Add to Cart

Extreme Flex Beading Wire

$9.29 - $640.50

Trios Beading Wire Packs Multi-Color - Medium Diameter

$25.52 - $28.26

Beading Blog - Soft Flex Company

Apr 2nd 2026

Brunching In Style: Fresh Jewelry Making Ideas For Your Spring Outfits

Our Brunching in Style jewelry making kit is a gorgeous collection of beads and jewelry findings. Th…

Apr 2nd 2026

Joyful Beading Challenge March 2026 | National Craft Month

March was National Craft Month. Did you participate? National Craft Month is a time to find inspirat…

Mar 26th 2026

Brunching In STYLE Jewelry Making Kit & Cabbage Crush TREND

What an AMAZING week! On Monday, we kicked off with a fun video, Kristen indulged in a HOT HOT HOT P…

Mar 25th 2026

Finished Jewelry Designs From Our Lucky Charms Beading Design Kit

Our Lucky Charms jewelry making kit is a real pot of gold! The fun loving leprechauns at Soft Flex C…

Garden Gala Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Garden Gala Bead Strand

Trios Garden Gala Beading Wire Pack (Pink Tourmaline, Garnet, Dark Blue Lapis)

Brunching in Style Bead Mix

Spring Fling Holland Tulips TGBE Design Kit

Spring Fling Holland Tulips TGBE Bead Mix

Spring Fling Holland Tulips TGBE Bead Strand

Cloud Dancer Goodie Bag

26x20mm Leprechaun Ceramic Bead, 1 Count

Brunching in Style Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Brunching in Style Bead Strand

Lucky Charms Bead Mix

Lucky Charms Bead Mix

Lucky Charms Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Lucky Charms Bead Strand

55x43mm Small Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

55x37mm Large Mystery Cut, Shape, and Color Labradorite Cabochon, 1 Count

TGBE Midwinter Market 2026 Kind Heart Design Kit

TGBE Midwinter Market 2026 Kind Heart Bead Mix

Guardian Angel Bead Strand (Closeout)

12x7mm Gold Crown Ceramic Teeny Tiny Bead, 1 Count (Closeout)

Econoflex Hobby Beading Wire .010 Very Fine 30ft Spring Green (Closeout)

Graduated Blue Shell Pearl Rounds, 27 Count (Closeout)

Assorted Size Labradorite Smooth Nuggets, 25 Count (Closeout)

Soft Flex Beading Wire - Medium Diameter

Soft Flex Beading Wire - Fine Diameter

Soft Touch Premium Beading Wire

Crimp Tubes - 2x2mm (Price Varies)

Soft Flex Beading Wire - Heavy Diameter

Red Bead Stoppers - 4 Pack

Extreme Flex Beading Wire

Trios Beading Wire Packs Multi-Color - Medium Diameter

Brunching In Style: Fresh Jewelry Making Ideas For Your Spring Outfits

Joyful Beading Challenge March 2026 | National Craft Month

Brunching In STYLE Jewelry Making Kit & Cabbage Crush TREND

Finished Jewelry Designs From Our Lucky Charms Beading Design Kit

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order. IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.

New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order.
IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.