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Beads, Wire, and Tools for Jewelry Crafting | Soft Flex
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New Thai Silver Pendants

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DIY Free Ornament Ideas
Soft Flex Beading Wire Soft Flex Metallics Beading Wire Soft Flex Extreme Wire Soft Touch Wire Econoflex Wire

Soft Flex Trios Color Wire Variety Packs

Soft Flex
Original Wire
Our original beading wire gives body and shape to a design. Available in 3 diameters and 23 color options.

Soft Flex
Metallics Wire
A new way to shine, use copper and antique brass colors. Available in 3 diameters and 2 color options.

Soft Flex
Extreme Wire
Our precious metal plating includes 24 karat gold and sterling silver. Available in 3 diameters and 3 color options.

Soft Touch
Premium Wire
Our most flexible beading wire is strong as steel and soft as silk. Available in 4 diameters and 3 color options in .010 only.

Hobby Wire
Our crafting beading wire is for beginners, crafters and price conscious hobbyists. Available in 3 diameters and 8 color options.

Trios Color Wire
Variety Packs
Packages contain three 10ft spools of beading wire, offering a variety of colors or diameters. Available in 25 options.

Soft Flex Craft Wire Components and Crimps Beads Tools and Supplies Closeouts New Products

Soft Flex Craft Wire
A high quality, permanently colored copper wire, resistant to scratching. Available in 7 gauges and 22 color options.

Components and Crimps
High quality designer findings, clasps and crimp tubes. Our crimp tubes are seamless and strong.

Beads and Gemstones
Our unique bead collection includes gallery quality gemstones, czs, artisan glass, recycled glass, antler and shell.

Tools and Supplies
Stock your toolbox! Our selection includes pliers, cutters, knitting spools, Wubbers, WigJigs and more.

Find great deals on stellar products. 60% off beads, findings, components, tools and chain.


New Products
The hottest items and newest products added online! Browse today and see what's new.

Soft Flex Girl Beading Blog

Our Mission

Defining Excellence Then and Now

We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate.  We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.






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Soft Flex Company | P.O. Box 80, Sonoma, CA 95476 | Info@SoftFlexCompany.com | (707) 938-3539

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