New Products

Canyon Lake Tucson Goodie Bag (PRE-ORDER)

$49.95

Out of stock

Twilight Sky Tucson Goodie Bag (PRE-ORDER)

$49.95

Out of stock

Desert Adventure Tucson Goodie Bag (PRE-ORDER)

$49.95

Out of stock

Sonoran Foothills Tucson Goodie Bag (PRE-ORDER)

$49.95

Out of stock

Lucky Charms Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

$36.95

Add to Cart

Lucky Charms Bead Strand

$11.95

Add to Cart

Trios Lucky Charm Beading Wire Pack (Turquoise, Pink Tourmaline, Green Emerald)

$25.52

Add to Cart

Love Letter Bead Mix

$12.69

Add to Cart

63x47mm Large Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

Reg: $30.00

Sale: $22.50 On Sale

Add to Cart

56x47mm Medium Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

Reg: $25.00

Sale: $18.75 On Sale

Add to Cart

55x43mm Small Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

Reg: $20.00

Sale: $15.00 On Sale

Add to Cart

Trios Love Letter Beading Wire Pack (Champagne, Copper, Bone)

$27.42

Add to Cart

Top Selling Products

Soft Flex Beading Wire - Medium Diameter

$9.50 - $585.12

Soft Flex Beading Wire - Fine Diameter

$7.00 - $414.66

Soft Touch Premium Beading Wire

$5.09 - $620.72

Crimp Tubes - 2x2mm (Price Varies)

$4.46 - $324.60

Soft Flex Beading Wire - Heavy Diameter

$9.50 - $551.94

Red Bead Stoppers - 4 Pack

$8.99

Add to Cart

Extreme Flex Beading Wire

$9.29 - $640.50

Trios Beading Wire Packs Multi-Color - Medium Diameter

$25.52 - $28.26

Beading Blog - Soft Flex Company

Feb 23rd 2026

February Is National Embroidery Month!

February is National Embroidery Month. This ancient textile art is almost as fun as beading! Do you…

Feb 19th 2026

LOVE is in the air! Beaded Bracelets, Wire Wrapped HEARTS & More!

Would you like to learn how to work with Soft Flex Craft Wire? Kristen has a great tutorial on how t…

Feb 12th 2026

Tucson Treasures & A LOVE LETTER To Valentine's Day

We were in Tucson last week. Kristen and Sara went on a wild gemstone hunt. They hand selected a col…

Feb 5th 2026

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Soft Flex is in Tucson! We shopped the wonderful bead shows around the city and found exceptional ge…

Canyon Lake Tucson Goodie Bag (PRE-ORDER)

Twilight Sky Tucson Goodie Bag (PRE-ORDER)

Desert Adventure Tucson Goodie Bag (PRE-ORDER)

Sonoran Foothills Tucson Goodie Bag (PRE-ORDER)

Lucky Charms Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Lucky Charms Bead Strand

Trios Lucky Charm Beading Wire Pack (Turquoise, Pink Tourmaline, Green Emerald)

Love Letter Bead Mix

63x47mm Large Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

56x47mm Medium Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

55x43mm Small Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

Trios Love Letter Beading Wire Pack (Champagne, Copper, Bone)

Champagne Toast Bead Mix

Champagne Toast Pewter 2026 Charm

Champagne Toast Pewter Champagne Flute Charm

Assorted Sizes and Metals Hammertone Ring Textured Metal Connector, 1 Count

Champagne Toast Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

TGBE Midwinter Market 2026 Kind Heart Design Kit

TGBE Midwinter Market 2026 Kind Heart Bead Mix

Trios Kind Heart Beading Wire Pack (Pink Tourmaline, Purple Amethyst, Garnet)

28x10mm Assorted Metals Guardian Angel Wing Charms, 1 Count

16x10mm Assorted Metals Guardian Angel Wing Connector, 1 Count

26x12mm Star Wand Charm, 1 Count

24x22mm Assorted Metals Hammertone Ellipse Clasp Set, 1 Count

Soft Flex Beading Wire - Medium Diameter

Soft Flex Beading Wire - Fine Diameter

Soft Touch Premium Beading Wire

Crimp Tubes - 2x2mm (Price Varies)

Soft Flex Beading Wire - Heavy Diameter

Red Bead Stoppers - 4 Pack

Extreme Flex Beading Wire

Trios Beading Wire Packs Multi-Color - Medium Diameter

February Is National Embroidery Month!

LOVE is in the air! Beaded Bracelets, Wire Wrapped HEARTS & More!

Tucson Treasures & A LOVE LETTER To Valentine's Day

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order. IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.

New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order.
IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.