New Products

Canyon Lake Tucson Goodie Bag (PRE-ORDER)

$49.95

Twilight Sky Tucson Goodie Bag (PRE-ORDER)

$49.95

Desert Adventure Tucson Goodie Bag (PRE-ORDER)

$49.95

Sonoran Foothills Tucson Goodie Bag (PRE-ORDER)

$49.95

Lucky Charms Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

$36.95

Add to Cart

Lucky Charms Bead Strand

$11.95

Add to Cart

Trios Lucky Charm Beading Wire Pack (Turquoise, Pink Tourmaline, Green Emerald)

$25.52

Add to Cart

Love Letter Bead Mix

$12.69

Add to Cart

63x47mm Large Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

Reg: $30.00

Sale: $22.50 On Sale

Add to Cart

56x47mm Medium Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

Reg: $25.00

Sale: $18.75 On Sale

Add to Cart

55x43mm Small Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

Reg: $20.00

Sale: $15.00 On Sale

Add to Cart

Trios Love Letter Beading Wire Pack (Champagne, Copper, Bone)

$27.42

Add to Cart

Top Selling Products

Soft Flex Beading Wire - Medium Diameter

$9.50 - $585.12

Soft Flex Beading Wire - Fine Diameter

$7.00 - $414.66

Soft Touch Premium Beading Wire

$5.09 - $620.72

Crimp Tubes - 2x2mm (Price Varies)

$4.46 - $324.60

Soft Flex Beading Wire - Heavy Diameter

$9.50 - $551.94

Red Bead Stoppers - 4 Pack

$8.99

Add to Cart

Extreme Flex Beading Wire

$9.29 - $640.50

Trios Beading Wire Packs Multi-Color - Medium Diameter

$25.52 - $28.26

Beading Blog - Soft Flex Company

Feb 12th 2026

Tucson Treasures & A LOVE LETTER To Valentine's Day

We were in Tucson last week. Kristen and Sara went on a wild gemstone hunt. They hand selected a col…

Feb 5th 2026

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

Soft Flex is in Tucson! We shopped the wonderful bead shows around the city and found exceptional ge…

Jan 29th 2026

LOVE Letter JEWELRY Making Kit Reveal | Valentine's Jewelry Ideas

LOVE is in the air! We unboxed our Valentine's Day themed jewelry making kit this week. This kit is…

Jan 22nd 2026

ELEGANT Valentine's Day JEWELRY With Our Kind Heart Kit Collection

Did you join us at the Great Bead Extravaganza last weekend? We had a blast! We shared the jewelry m…

Canyon Lake Tucson Goodie Bag (PRE-ORDER)

Twilight Sky Tucson Goodie Bag (PRE-ORDER)

Desert Adventure Tucson Goodie Bag (PRE-ORDER)

Sonoran Foothills Tucson Goodie Bag (PRE-ORDER)

Lucky Charms Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Lucky Charms Bead Strand

Trios Lucky Charm Beading Wire Pack (Turquoise, Pink Tourmaline, Green Emerald)

Love Letter Bead Mix

63x47mm Large Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

56x47mm Medium Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

55x43mm Small Mystery Cut, Shape, and Color Kind Heart Agate Pendant, 1 Count

Trios Love Letter Beading Wire Pack (Champagne, Copper, Bone)

Champagne Toast Bead Mix

Champagne Toast Pewter 2026 Charm

Champagne Toast Pewter Champagne Flute Charm

Assorted Sizes and Metals Hammertone Ring Textured Metal Connector, 1 Count

Champagne Toast Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

TGBE Midwinter Market 2026 Kind Heart Design Kit

TGBE Midwinter Market 2026 Kind Heart Bead Mix

Trios Kind Heart Beading Wire Pack (Pink Tourmaline, Purple Amethyst, Garnet)

28x10mm Assorted Metals Guardian Angel Wing Charms, 1 Count

16x10mm Assorted Metals Guardian Angel Wing Connector, 1 Count

26x12mm Star Wand Charm, 1 Count

24x22mm Assorted Metals Hammertone Ellipse Clasp Set, 1 Count

Soft Flex Beading Wire - Medium Diameter

Soft Flex Beading Wire - Fine Diameter

Soft Touch Premium Beading Wire

Crimp Tubes - 2x2mm (Price Varies)

Soft Flex Beading Wire - Heavy Diameter

Red Bead Stoppers - 4 Pack

Extreme Flex Beading Wire

Trios Beading Wire Packs Multi-Color - Medium Diameter

Tucson Treasures & A LOVE LETTER To Valentine's Day

Live From TUCSON! Exceptional GEMSTONES & Amazing BEADS!

LOVE Letter JEWELRY Making Kit Reveal | Valentine's Jewelry Ideas

ELEGANT Valentine's Day JEWELRY With Our Kind Heart Kit Collection

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order. IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.

New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order.
IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.