New Products

Amalfi Coast Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

$38.95

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Amalfi Coast Bead Strand

$11.95

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Beach Bonfire Bead Mix

$12.69

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8x1mm Assorted Metals Paperclip Chain (Sold by the Foot)

$4.19 - $5.59

24x29mm Antique Gold Plated Peace Dove Pendant, 1 Count (Closeout)

Reg: $6.49

Sale: $5.84 On Sale

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15x7mm Green Japanese Bamboo Table Cut Barrel Beads, 20 Count (Closeout)

Reg: $4.50

Sale: $4.05 On Sale

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15x7mm Olive Green Japanese Bamboo Striped Barrel Beads, 20 Count (Closeout)

Reg: $4.50

Sale: $4.05 On Sale

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15x7mm Red Coral Japanese Bamboo Striped Barrel Beads, 100 Count (Closeout)

Reg: $19.99

Sale: $17.99 On Sale

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12x11mm Topaz Czech Glass Simple Cut Style Beads (Closeout)

Reg: $6.95

Sale: $6.26 On Sale

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Beach Bonfire Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

$38.95

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Beach Bonfire Bead Strand

$11.95

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Trios Beach Bonfire Beading Wire Pack (Dark Blue Lapis, Turquoise, Bone)

$25.62

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Top Selling Products

Soft Flex Beading Wire - Medium Diameter

$7.32 - $585.12

Soft Flex Beading Wire - Fine Diameter

$5.52 - $414.66

Soft Touch Premium Beading Wire

$5.09 - $620.72

Crimp Tubes - 2x2mm (Price Varies)

$4.44 - $440.60

Soft Flex Beading Wire - Heavy Diameter

$7.02 - $551.94

Red Bead Stoppers - 4 Pack

$8.99

Add to Cart

Extreme Flex Beading Wire

$9.29 - $640.50

Trios Beading Wire Packs Multi-Color - Medium Diameter

$25.62 - $28.26

Beading Blog - Soft Flex Company

Jun 12th 2026

Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Summer is here! Make jewelry that reaches the beaches and rules the pools! We have cool spiral earri…

Jun 4th 2026

Beach Bonfire Jewelry | Boho Summer Vibes!

Don't let the blazing heat damper your chill summer vibes. Be the best dressed beach bum with our cr…

Jun 3rd 2026

Finished Jewelry Designs From Our Garden Gala Beading Design Kit

Spring and summer style is easy breezy with our Garden Gala jewelry making kit. Add a floral bed of…

May 28th 2026

Beach Bonfire Jewelry Making Kit Reveal | Beach Party Bling

It was a short, but amazing week! We celebrated Kit Day on Wednesday and released our latest mystery…

Amalfi Coast Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Amalfi Coast Bead Strand

Beach Bonfire Bead Mix

8x1mm Assorted Metals Paperclip Chain (Sold by the Foot)

24x29mm Antique Gold Plated Peace Dove Pendant, 1 Count (Closeout)

15x7mm Green Japanese Bamboo Table Cut Barrel Beads, 20 Count (Closeout)

15x7mm Olive Green Japanese Bamboo Striped Barrel Beads, 20 Count (Closeout)

15x7mm Red Coral Japanese Bamboo Striped Barrel Beads, 100 Count (Closeout)

12x11mm Topaz Czech Glass Simple Cut Style Beads (Closeout)

Beach Bonfire Beading Design Challenge Kit, Inspiration for Jewelry Makers of All Levels

Beach Bonfire Bead Strand

Trios Beach Bonfire Beading Wire Pack (Dark Blue Lapis, Turquoise, Bone)

Garden Gala Bead Mix

1-Step Big Looper, 3mm Loop (18-24g Wire)

2x2mm Crimp Tube Multi-Pack, 40 Count (10 of Each)

33mm Assorted Metals Swivel Lobster Clasp, 1 Count

30mm Assorted Metals Swivel Lobster Clasp, 1 Count

Garden Gala Bead Strand

TGBE Midwinter Market 2026 Kind Heart Bead Mix

17mm Assorted Metals Sand Dollar Button, 1 Count

9mm Beach Ball Ceramic Teeny Tiny Bead, 1 Count

Soft Flex Beading Wire - Medium Diameter

Soft Flex Beading Wire - Fine Diameter

Soft Touch Premium Beading Wire

Crimp Tubes - 2x2mm (Price Varies)

Soft Flex Beading Wire - Heavy Diameter

Red Bead Stoppers - 4 Pack

Extreme Flex Beading Wire

Trios Beading Wire Packs Multi-Color - Medium Diameter

Surf's Up! OCEAN Inspired Jewelry Making | BEACH Bonfire

Beach Bonfire Jewelry | Boho Summer Vibes!

Finished Jewelry Designs From Our Garden Gala Beading Design Kit

Beach Bonfire Jewelry Making Kit Reveal | Beach Party Bling

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order. IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.

New Products

Featured Products

Top Selling Products

Beading Blog - Soft Flex Company

FREE SHIPPING on U.S. Online Orders over $99 with coupon FREESHIPPING. One coupon per order.
IN MOST CASES, WE WILL SHIP YOUR ORDER WITHIN 1-3 BUSINESS DAYS OF RECEIVING IT.