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New Trios color beading wire sets


TRIOS™ color sets

10 sets to choose from. You'll want each color!

EXTREME™ wire

24k gold is back in an eco-friendly way!


BEADING Contest

Flex Your Creativity and submit a jewelry design!

 Soft Flex Company is the first wire manufacturer to go green!

Informative bead and jewelry design resourcesDo you have a beading question? Bead store salesWholesale discounts
California Festival
New York Festival
Hawaii Festival
Trade Show Shedule

beading contest
What is your perfect color? Show us in the form of an awesome jewelry design! Soft Flex® Company is looking for colorful designs that showcase your creativity. Find details here.

spotlight on ...
Every month we showcase or "spotlight" a bead designer, a bead store, a beading article, a free project idea & a book review. See this month's spotlight on ...

tips & tricks
Learn to create a necklace, crimp, and wire-wrap jewelry. Find charts for measurements, and information about gemstones, wire gauges, string and thread, and more. See bead tips.

shop local
Soft Flex® Company encourages you to support your local bead store. Ask for Soft Flex products by name at a local bead store near you! Find a local bead store.

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Make your own jewelry with Soft Flex beading wire. Learn beading tips, get inspired with free beading projects and do your bead shopping all in one place! Browse useful charts and interesting beading articles, get answers to your jewelry-making questions and learn everything you ever wanted to know about gemstone beads.  Shop the best quality beading wire, crimps, clasps, beads and gemstones.

Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire
creativity with our passion to educate.  We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.
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