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SPOTLIGHT ON ... STORE
March 2008

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Our featured bead store this month is Auntie’s Beads

Auntie's Beads is a discount jewelry supply store that runs most of its business online at www.auntiesbeads.com. There are also two stores, located in Grapevine, Texas and Clearwater Florida, respectively.

Susie Henderson, owner and CEO of Auntie's Beads, Inc. created the business from the ground up with dedication and back-bending hard work. A quick-studied upstart at local craft shows, schools, businesses and even out of her own home, she made personal connections with her customers that would prove to become the backbone of an exceptionally successful small business. Local demand for her beads and jewelry-making supplies promptly soared, justifying the opening of the first Auntie's Beads store in Grapevine, Texas and the launch of AuntiesBeads.com.

A new store and a spot in Internet Retailer's Top-500 Largest Retail Web Sites Guide later, Auntie's Beads is home to more than 55 employees, over 90% female, many of whom have remained loyal to the company since the beginning.

For those who love crafting something beautiful out of nothing, Auntie's Beads is a one-stop-shop for affordable, quality beads, jewelry components, tools, exclusive designs and projects and free shipping on all US orders. Coupled with a rewards program, Auntie's Beader's Advantage, which offers subscribers a full year of 10% off their purchases and Rewards Points for every dollar spent. And a biweekly e-newsletter with coupons and discounts, Auntie's Beads truly is the best place for beaders of any skill level.

Auntie's Beads Store Owner Auntie's Beads


Find a bead store near you!
Bead store: Every inch of Soft Flex beading wire is hand checked by our quality assurance team. Designer: Soft Flex beading wire has the broadest color selection.  Soft Flex Trios Variety Packs offer an opportunity to try several colors at once.
International: Soft Flex is the most trusted and recognized brand name for flexible beading wire - worldwide. Manufacturer: Soft Flex is the only stainless steel flexible beading wire that can be knotted, without weakened strength or breakage.  We offer excellent bulk wire pricing.