www.softflexcompany.com
Spotlight Designer = Spotlight on Jewelry Designers & Bead Artists - Soft Flex

School of Design
Main menu Click here >

Beading Article
Changing Gears. Click here >

Color by Margie Deeb
Analogous Color Schemes.
Click here >

Designer
Rita Hutchinson. Click here >

Free Art & Printables
Free desktop backgrounds, printable bookmarks, recipe cards and gift tags. Click here >

Good Book
The DIY Bride and The DIY Bride Crafty Countdown. Click here >

Local Bead Store
Bead Boutique. Click here >

Spotlight Archives
Article Archives
Color Archives
Designer Archives
Book Archives
Store Archives

Would you like us to shine the spotlight on you?
Email Sara for details. Click here>

SPOTLIGHT ON ... DESIGNER
September 2007

Bookmark and Share

Our featured designer for this month is Mary Alexander.

Mary is an artist, designer, instructor, mother, grandmother, and member of a group of bead and wire addicts from around NJ. She has always been involved in creative handwork - she used sewing, knitting, crochet, and embroidery as she made practical objects for home and children. She focused on beading after retiring from a "left brain" career in Corporate America, firmly resolved to unleash her creativity by combining beads, wire, and unusual objects to make unique jewelry designs.

Hi, everyone!
I create bead, wire, and metal art from my second story studio in Lincroft. My studio is situated immediately above my husband's wood shop, where he makes beautiful turned wood art using exotic woods. We both feel the creative energy at this end of the house.

I love working beads into every piece I make, including chain maille and unusual twists on traditional metal work. Most of my work is done in a "freeform style" which makes each finished piece truly unique. I love to combine bead and wire techniques in unexpected ways. I start by creating a pile of beads on my work table in a range of colors, sizes, and shapes that seem to "go together" for the piece I'd like to make. As I begin beading I choose bead shapes and sizes from the pile. Gradually I winnow the large pile down to the 30 or 40 different bead sizes, shapes and colors that go into a typical freeform piece. I can't wade into the same pile of beads twice and come up with exactly the same finished jewelry!

My beading classes encourage each student to develop his or her own style. Students learn traditional beading techniques, then learn to mix techniques and add structural changes so that each person's finished piece is truly unique. Classes are punctuated by laughter and exclamations of delight as we all admire the awesome jewelry that each person creates.

I belong to a large and growing bead society, where I've served as both treasurer and president. Our members have a wide range of skills, including off-loom beadwork, wirework, lampworking, polymer clay, precious metal clay, bead embroidery, and loomwork. We all enjoy seeing each other's creations and sharing our skills with newcomers to our group. Being a member of the group allows me to share with others the happiness I've gained from making jewelry.

Using Soft Flex helps me in many ways to create strong and beautiful jewelry. Sometimes I use Soft Flex to surround a freeform centerpiece with semiprecious stones, pearls, or Bali silver. When I string jewelry and needleweave flowers and other decorative accents into and between strands, Soft Flex provides a very stable foundation for the delicate needleweaving. I seldom create fringe for loomwoven jewelry. I use Soft Flex or Soft Touch wire as warp thread because it doesn't stretch; the wire colors fade into the background; and the wire isn't pierced by the needle as I weave. This allows me to tug each warp loop alternately up and down to the beadwork so that I have only two strands - one at each end of the work - to weave back in. This is a much faster way to finish loomwork than weaving in every warp strand individually. (I didn't invent this technique - it has been used around the world for some time.) Beads strung on Soft Flex Extreme Silver 925 add a wonderful accent to chain maille work.

For me, making beaded jewelry is about fun, creativity, unique designs, laughter, and enjoying each moment of life. No day is complete without creating something new and sharing these creative joys with other artists.


Mary Alexander Mary Alexander
Dreamweaver Designs, Inc.
www.dreamweaverdesignsinc.com
beads@dreamweaverdesignsinc.com
Bead Store click here Designer: Soft Flex beading wire has the broadest color selection.  Soft Flex Trios Variety Packs offer an opportunity to try several colors at once. Join us at Soft Flex Glass Art and Bead Festivals in New York and Hawaii.  See our full listing of events on the bead show schedule.
Hawaii Glass Art and Bead Festival

New York Glass Art and Bead Festival

Bead Show Shedule
International: Soft Flex is the most trusted and recognized brand name for flexible beading wire - worldwide. Manufacturer: Soft Flex is the only stainless steel flexible beading wire that can be knotted, without weakened strength or breakage.  We offer excellent bulk wire pricing.
Home    Customer Service    Returns    Find a Bead Store    Site Map    Privacy
Email Address  


Make your own jewelry with Soft Flex® beading wire. Learn beading tips, get inspired with free beading projects and do your bead shopping all in one place! Browse useful charts and interesting beading articles, get answers to your jewelry-making questions and learn everything you ever wanted to know about gemstone beads.  Shop the best quality beading wire, crimps, clasps, beads and gemstones.

Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate.  We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.

© 2010 Soft Flex® Company. All Rights Reserved.