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Beads, Wire, and Tools for Jewelry Crafting | Soft Flex
New Trios color beading wire sets


Short Strand Gems

Affordable option for high quality precious and semi-precious beads.


Trios™ 2010 colors
All new 2010 colors! Trios beading wire variety pack, try 3 colors for the price of one.


Trios™ multi packs
Simply the best beading wire in multi-diameter and multi-color variety packs.

HSN prefers Soft Flex Beading Wire


Bead store: Every inch of Soft Flex beading wire is hand checked by our quality assurance team. Designer: Soft Flex beading wire has the broadest color selection.  Soft Flex Trios Variety Packs offer an opportunity to try several colors at once. Join us at Soft Flex Glass Art and Bead Festivals in New York and Hawaii.  See our full listing of events on the bead show schedule.
Hawaii Glass Art and Bead Festival

New York Glass Art and Bead Festival

Bead Show Shedule
International: Soft Flex is the most trusted and recognized brand name for flexible beading wire - worldwide. Manufacturer: Soft Flex is the only stainless steel flexible beading wire that can be knotted, without weakened strength or breakage.  We offer excellent bulk wire pricing.

Soft Flex Company is the first wire manufacturer to go green with an environmentally friendly product.

Sara Hardin answers questions about products and bead stringing. Do you have a beading question or comment about our website? Email Ask Sara! Learn to create your own beaded jewelry and craft projects with step by step beading instructions from 150+ beading project ideas. See free beading project ideas. Featured monthly: a beading article, designer, free project idea, local bead store, book review and color trend by Margie Deeb. See spotlight on ... Soft Flex® Company encourages you to support your local bead store. Ask for Soft Flex® products by name at a local bead store near you! Find a local bead store.

Sara Hardin answers questions about products and bead stringing. Do you have a beading question or comment about our website? Email Ask Sara!

Learn to create your own beaded jewelry and craft projects with step by step beading instructions from 150+ beading project ideas. See free beading project ideas.

Featured monthly: a beading article, designer, free project idea, local bead store, book review and color trend by Margie Deeb. See spotlight on ...

Soft Flex® Company encourages you to support your local bead store. Ask for Soft Flex® products by name at a local bead store near you! Find a local bead store.


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Make your own jewelry with Soft Flex® beading wire. Learn beading tips, get inspired with free beading projects and do your bead shopping all in one place! Browse useful charts and interesting beading articles, get answers to your jewelry-making questions and learn everything you ever wanted to know about gemstone beads.  Shop the best quality beading wire, crimps, clasps, beads and gemstones.

Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate.  We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.

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