Beads, Wire, and Tools for Jewelry Crafting | Soft Flex
Trios™ 2010 colors All new 2010 color collection coming soon! Trios beading wire variety pack, try 3 colors for the price of one.
Trios™ multi packs Simply the best beading wire in multi-diameter and multi-color variety packs.
Extreme™ wire Go Extreme with the world’s first eco-friendly beading wire in 24k gold, 925 silver and Champagne color!
Sara Hardin answers questions about products and bead stringing. Do you have a beading question or comment about our website?Email Ask Sara!
Learn to create your own beaded jewelry and craft projects with step by step beading instructions from 150+ beading project ideas. See free beading project ideas.
Featured monthly: a beading article, designer, free project idea, local bead store, book review and color trend by Margie Deeb.See spotlight on ...
Soft Flex® Company encourages you to support your local bead store. Ask for Soft Flex® products by name at a local bead store near you! Find a local bead store.
Make your own jewelry with Soft Flex® beading wire. Learn beading tips, get inspired with free beading projects and do your bead shopping all in one place! Browse useful charts and interesting beading articles, get answers to your jewelry-making questions and learn everything you ever wanted to know about gemstone beads. Shop the best quality beading wire, crimps, clasps, beads and gemstones.
Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate. We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.
Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate. We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.