beading contest
What is your perfect color? Show us in the form of an awesome jewelry design! Soft Flex® Company is looking for colorful designs that showcase your creativity. Find details here.
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spotlight on ...
Every month we showcase or "spotlight" a bead designer, a bead store, a beading article, a free project idea & a book review. See this month's spotlight on ...
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tips & tricks
Learn to create a necklace, crimp, and wire-wrap jewelry. Find charts for measurements, and information about gemstones, wire gauges, string and thread, and more. See bead tips.
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shop local
Soft Flex® Company encourages you to support your local bead store. Ask for Soft Flex products by name at a local bead store near you! Find a local bead store.
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