Wholesale Showroom for Bead Stores, Distributors and Large Wholesale Buyers.
To Schedule an appointment, Contact Shelley via email Shelley@softflexcompany.com. Please be sure to set up your wholesale account before scheduling an appointment.
Experience the Beauty of Sonoma Wine Country
visiting our Wholesale Show Room
About Sonoma
Sonoma Valley, which is only a 45 minute drive north of the San Francisco Bay, is best known for its award-winning wines and wineries. However, there are also numerous small farms, where a lot of the delectable Wine Country restaurants find their bounty, unique historical sites and attractions, and adorable shops and boutiques. Relax in a peaceful world-class spa, hotel or Bed & Breakfast Inn. And of course, shop for all of your jewelry and beading needs in the NEW Soft Flex Company Wholesale Showroom Gallery. All this and more in a peaceful, beautiful scenic background are awaiting you in Sonoma! See our Travel and Accommodations page to plan your visit!
Make your own jewelry with Soft Flex® beading wire. Learn beading tips, get inspired with free beading projects and do your bead shopping all in one place! Browse useful charts and interesting beading articles, get answers to your jewelry-making questions and learn everything you ever wanted to know about gemstone beads. Shop the best quality beading wire, crimps, clasps, beads and gemstones.
Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate. We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.
