Soft Flex Email Newsletter

Call Us
Office Hours
Mon-Thu: 7:30am - 4pm PT
Friday: 8am - 3pm PT
Toll-Free: 1-866-925-FLEX (3539)
Phone: (707) 938-3539
Fax: (707) 938-3097

Visit Us
Soft Flex Gallery
Show Schedule

Write Us
Soft Flex Company
P.O. Box 80
Sonoma, CA 95476

Email Us
Customer Service
Ask Sara

Buy our Products Locally
Find a Local Bead Store


Bead, craft or hobby stores read about buying direct by clicking here.

Designers, please note the following important information prior to placing your discounted order:

  1. All designers must have a copy of their Resale Certificate, Tax Id Number or Signed Resale Form on file before any discounts can be given. Click here to print out form BOE-230, General Resale Certificate(PDF).

    Mail form to: Soft Flex Company
    Attn: Resale Online Orders
    PO Box 80, Sonoma, CA 95476

    Fax form to:
    (707) 938-3097

  2. Please be sure to include an email address and phone number.

  3. Discounts or adjustments are made at the time your order is pulled and processed. The website will not automatically show these adjustments. You will be charged the discounted price and you will receive an updated invoice in your package with the correct price(s) listed.

  4. You will receive either the wholesale discount or the monthly special. You will receive the better of the two prices, either the sale price or the wholesale discount, but not both.
Category 1 Discounts: ASSORTMENT OF PRODUCTS:

Purchase an Assortment of Products from our online catalog and receive the following discounts:

  • 25% off a minimum order of $250+
  • 30% off a minimum order of $350+
  • 35% off a minimum order of $500+
*Discounts cannot be applied to 500ft or 1,000ft spools, 250 ct or 500ct packages of crimps (bulk items), or already discounted sets.

Category 2 Discounts: ONLY BEAD STRINGING WIRE:

  • 40% off a minimum order of $350+ in 10ft, 30ft, 50ft & 100ft spools
  • 20% off a minimum order of 8+ spools in 10ft, 30ft, 50ft & 100ft spools (less than $350)
  • 20% off 500ft & 1000ft spools
  • 40% off any additional 10ft, 30ft, 50ft & 100ft spools ordered with at least one 500ft or 1000ft spool
  • 23% off a minimum order of $1000 in 500ft, 1000ft & 5000ft spools
  • Better discounts available when ordering 100+ spools in the same diameter or over 70,000ft in bulk spools - contact Info@SoftFlexCompany.com

Please email us at Info@SoftFlexCompany.com if you have any further questions about our discounts or procedures!

Bead store: Every inch of Soft Flex beading wire is hand checked by our quality assurance team. Designer: Soft Flex beading wire has the broadest color selection.  Soft Flex Trios Variety Packs offer an opportunity to try several colors at once.
International: Soft Flex is the most trusted and recognized brand name for flexible beading wire - worldwide. Manufacturer: Soft Flex is the only stainless steel flexible beading wire that can be knotted, without weakened strength or breakage.  We offer excellent bulk wire pricing.

Home    Customer Service    Returns    Find a Bead Store    Site Map    Privacy
Email Address  

Make your own jewelry with Soft Flex® beading wire. Learn beading tips, get inspired with free beading projects and do your bead shopping all in one place! Browse useful charts and interesting beading articles, get answers to your jewelry-making questions and learn everything you ever wanted to know about gemstone beads.  Shop the best quality beading wire, crimps, clasps, beads and gemstones.

Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate.  We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.

© 2011 Soft Flex® Company. All Rights Reserved.