Soft Flex Email Newsletter

Call Us
Office Hours
Mon-Thu: 7:30am - 4pm PT
Friday: 8am - 3pm PT
Toll-Free: 1-866-925-FLEX (3539)
Phone: (707) 938-3539
Fax: (707) 938-3097

Visit Us
Soft Flex Gallery
Show Schedule

Write Us
Soft Flex Company
P.O. Box 80
Sonoma, CA 95476

Email Us
Customer Service
Ask Sara

Buy our Products Locally
Find a Local Bead Store

Bead Shows and Events Schedule

Learn more about upcoming bead shows as well as reviews
and pictures from past bead shows on our beading blog.

August 2015

  • The Bead & Boutique Arts Show
    August 7 - 9, 2015
    Hilton Concord
    1970 Diamond Blvd
    Concord, CA 94520
    Friday, 10am - 6pm
    Saturday, 10am - 6pm
    Sunday, 10am - 6pm
    Admission is $10, good for all 3 days - FREE Parking
    Shop local bead stores - use zip code 94520

September 2015

November 2015

January/ February 2016

  • To Bead True Blue
    January 31 - February 8, 2015
    Doubletree Tucson Reid Park
    445 S Alvernon Way
    Tucson, AZ 85711
    Sunday - Monday, 10am - 6pm
    Open to the public. Registration is required.
    FREE Admission and FREE Parking
    Shop local bead stores - use zip code 85711

March 2016

Recycle your wire!
Any customer wanting to recycle remnant pieces of Soft Flex® Wire and/or spools may bring them to our booth at any trade show. Read our green practices.

If you have any questions or information about a show, or think there is a show out there that Soft Flex Company should attend, please contact Sara Oehler at Sara@SoftFlexCompany.com

Bead store: Every inch of Soft Flex beading wire is hand checked by our quality assurance team. Designer: Soft Flex beading wire has the broadest color selection.  Soft Flex Trios Variety Packs offer an opportunity to try several colors at once.
International: Soft Flex is the most trusted and recognized brand name for flexible beading wire - worldwide. Manufacturer: Soft Flex is the only stainless steel flexible beading wire that can be knotted, without weakened strength or breakage.  We offer excellent bulk wire pricing.

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Make your own jewelry with Soft Flex® beading wire. Learn beading tips, get inspired with free beading projects and do your bead shopping all in one place! Browse useful charts and interesting beading articles, get answers to your jewelry-making questions and learn everything you ever wanted to know about gemstone beads.  Shop the best quality beading wire, crimps, clasps, beads and gemstones.

Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate.  We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.

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