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Office Hours
Mon-Thu: 7:30am - 4pm PT
Friday: 8am - 3pm PT
Toll-Free: 1-866-925-FLEX (3539)
Phone: (707) 938-3539
Fax: (707) 938-3097

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Soft Flex Company
P.O. Box 80
Sonoma, CA 95476

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Bead Shows and Events Schedule

Learn more about upcoming bead shows as well as reviews
and pictures from past bead shows on our beading blog.

August 2015

  • The Bead & Boutique Arts Show
    August 7 - 9, 2015
    Hilton Concord
    1970 Diamond Blvd
    Concord, CA 94520
    Friday, 10am - 6pm
    Saturday, 10am - 6pm
    Sunday, 10am - 6pm
    Admission is $10, good for all 3 days - FREE Parking
    Shop local bead stores - use zip code 94520

September 2015

November 2015

January/ February 2016

  • To Bead True Blue
    January 31 - February 8, 2015
    Doubletree Tucson Reid Park
    445 S Alvernon Way
    Tucson, AZ 85711
    Sunday - Monday, 10am - 6pm
    Open to the public. Registration is required.
    FREE Admission and FREE Parking
    Shop local bead stores - use zip code 85711

March 2016

Recycle your wire!
Any customer wanting to recycle remnant pieces of Soft Flex® Wire and/or spools may bring them to our booth at any trade show. Read our green practices.

If you have any questions or information about a show, or think there is a show out there that Soft Flex Company should attend, please contact Sara Oehler at Sara@SoftFlexCompany.com

Bead store: Every inch of Soft Flex beading wire is hand checked by our quality assurance team. Designer: Soft Flex beading wire has the broadest color selection.  Soft Flex Trios Variety Packs offer an opportunity to try several colors at once.
International: Soft Flex is the most trusted and recognized brand name for flexible beading wire - worldwide. Manufacturer: Soft Flex is the only stainless steel flexible beading wire that can be knotted, without weakened strength or breakage.  We offer excellent bulk wire pricing.






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