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Call Us
Office Hours
Mon-Thu: 7:30am - 4pm PT
Friday: 8am - 3pm PT
Toll-Free: 1-866-925-FLEX (3539)
Phone: (707) 938-3539
Fax: (707) 938-3097

Visit Us
Soft Flex Gallery
Show Schedule

Write Us
Soft Flex Company
P.O. Box 80
Sonoma, CA 95476

Email Us
Customer Service
Ask Sara

Buy our Products Locally
Find a Local Bead Store


Can I purchase items for delivery outside of the U.S.?

If your order is being shipping internationally, please note that your online order will reflect UPS shipping rates. However, we automatically change your shipping method to USPS Priority International Mail when we receive the order. USPS Priority International Mail is less expensive than our standard UPS rates and takes approximately 7 to 10 days to deliver. We want to give you the best shipping price possible. Please email info@softflexcompany.com for further information.

Do you offer discounts for international customers?
Yes, we do. You are more then welcome to place an order online or to contact us at (707) 938-3539 to place your order. View our discount page for more information, follow this link: Discounts.

Where can I buy Soft Flex Company products?

We are located in bead stores all over the world. We travel to trade shows on a regular basis, check out our show schedule . And, of course, you can always order our product directly from us by phone, fax or online.

How do I pay for my purchase?

We accept MasterCard,Visa,Discover & American Express.

How long will my order take?

If you place your order before noon, we do our very best to get it out to you the same day. Please email Info@SoftFlexCompany.com for a better quote on shipping with United States Postal Service. We can also estimate the time that it will take to get to you.

How do you declare goods for Customs Purposes?

We declare goods as Craft Supplies.

Are Custom's Duty Fees/Sales Taxes included in my Order Total?

Customs Duty Fees/Sales Tax are not included in shipping costs for international orders. Customers must be prepared to pay those fees at the time of delivery or pick-up. We do not have the ability to project the fee rate and these fees vary from country to country. These fees are controlled by the countries government. We have no control over these fees.

Call UPS at 1-800-782-7892, state that you are ordering Craft Supplies from a company in California, USA and give them your total order amount to receive an approximate dollar amount of Fees due at Time of Delivery for your UPS package.

Attention Canadian Customers: Please note, the US total price is converted into its Canadian equivalent according to the going exchange rate; this rate fluctuates. If the package is stopped by Customs at the border, you must be prepared to pay the following fees upon delivery:

  • GST (Goods and Services Tax - this is federal; it does not vary and is approx 7%)
  • PST (Provincial Sales Tax - this varies from province to province and is anywhere from 6% - 8% of the total items purchase price - GST is paid on the purchase price AND S&H - two separate calculations)
  • Duty - this is completely variable, depending on the goods (in this case Craft Supplies) being brought into the country and the dollar value of the goods.
  • Excise tax - variable, depending on the goods.
  • If the parcel is shipped by mail, Canada Post charges a flat $5.00 handling fee.
  • If the parcel is delivered by UPS, a flat brokerage fee applies

Convert English to Other Languages
Translate a few words or our entire site. To link to the Free Translation website pop-up window, use: Convert English to Other Languages

Convert from US Dollars to Other Currencies
To link to the XE.com Personal Currency Assistant™ pop-up window, use:
XE.com Personal Currency Assistant
If you are receiving an error page - Please check that you do not have a Pop-Up Blocker turned on.

International Calling Codes
Here is a great link from AT&T: http://kropla.com/dialcode.htm

Bead store: Every inch of Soft Flex beading wire is hand checked by our quality assurance team. Designer: Soft Flex beading wire has the broadest color selection.  Soft Flex Trios Variety Packs offer an opportunity to try several colors at once.
International: Soft Flex is the most trusted and recognized brand name for flexible beading wire - worldwide. Manufacturer: Soft Flex is the only stainless steel flexible beading wire that can be knotted, without weakened strength or breakage.  We offer excellent bulk wire pricing.

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Make your own jewelry with Soft Flex® beading wire. Learn beading tips, get inspired with free beading projects and do your bead shopping all in one place! Browse useful charts and interesting beading articles, get answers to your jewelry-making questions and learn everything you ever wanted to know about gemstone beads.  Shop the best quality beading wire, crimps, clasps, beads and gemstones.

Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate.  We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.

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