www.softflexcompany.com

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Office Hours 8am - 4pm / PT
Toll-Free: 1-866-925-FLEX (3539)
Phone: (707) 938-3539
Fax: (707) 938-3097

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Soft Flex Company
P.O. Box 80
Sonoma, CA 95476

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We are delighted to lead wire manufacturers to think and rethink how they can go "green".
We are happy to be the leader in a cause that matters so much.

We are thrilled to present the world's first eco-friendly beading wire!
Go Green! Go Extreme! Soft Flex® Company is the first beading wire manufacturer to go GREEN! The new Soft Flex® Extreme™ Wire is free of heavy metals and can be recycled. We love this planet and want to leave it a better place for our children and future generations of beaders. Renewable resources are the answer. Soft Flex® Company supports reducing, reusing and recycling. Even the spool our wire is packaged on can be recycled.

We are excited to share that our wire is environmentally friendly!
All stainless steel used in the construction of Soft Flex products is 100% recyclable. Our nylon coating is derived from renewable resources and can be recycled. Our spools show the recycled logo on the underside, they can be recycled along with the clips. Just tear off the label as you would with any recyclable item in your very own kitchen and put the empty spool into your recycling bin.

Recycle your wire! Any customer wanting to recycle empty spools of Artistic Wire or remnant pieces of Soft Flex® Wire and/or spools may mail them to:
Soft Flex Company
Attn: Recycle, 22678 Broadway, Suite 1
Sonoma, California, 95476.

Soft Flex Company's green practices:

Soft Flex Company has explored the green work environment for some time, one-third of the staff telecommutes. This means a strong reduction in vehicle emissions and fuel consumption as the employees are not adding to the congestion on the road. The home-based offices are typically paperless as the majority of the work is performed online. Home-based employees also add to the conservation aspect by not packing lunches or eating out, waste incurred here includes: food containers, plastic baggies, cups, plastic eating utensils, and paper waste, such as napkins. Textile waste is also reduced as the telecommuting employees are not required to wear a uniform.

Soft Flex Company is based in Sonoma, California. Our office engages in recycling. We recycle all paper, metal, glass, ink cartridges, electronic waste and all packing materials. Our packing peanuts are made from a 100% corn starch base and are 100% biodegradable.  We print our marketing materials and header cards on paper that contains recycled content. When working trade shows, everything is shipped in totes and boxes that are continually reused. A big majority of our employees also choose to live environmentally conscious lives away from work - composting, recycling, crafting with antiques, and shopping second hand. Reduce, reuse, recycle - it's a great way to clean up and help the environment.  

Free Project Ideas
Check out these neat blogs and websites we love for trash to treasure craft inspiration!
 
  • Waste Not Want Not Bracelet
Recycle Art Jewelry
Read this article written by Charlene Gary in our very own spotlight on ... section.
Ever since this past Earth Day, I am even more inspired to reduce, reuse and recycle. I've continued with that thought in my jewelry. To take something that-on the surface, to first look at it-seems obsolete and useless, and to turn it into a piece of art, is very exciting. I'm inspired to do more with ordinary objects I find around the house, in the junk drawer, the studio or workshop. Read this spotlight on ... article
Trash to Treasure Craft Ideas
Check out these neat blogs and websites we love for trash to treasure craft inspiration!

Simple ways you can go Green

Recycle
Buy products in returnable and recyclable containers and recycle as much as you can.
  • The energy saved from recycling one aluminum can will power a television for 3 hours!
  • If your community doesn’t provide containers for recycling, designate a bin in your garage for recyclables to make it easy for you and your family to recycle.
  • Recycle your newspaper, glass, plastic bottles, aluminum cans, empty Artistic Wire spools and as always, Soft Flex® remnant wire and spools!
Packaging
You can easily reuse the packaging your order arrives in (and reduce waste) for:
  • Gift-wrapping
  • Shipping
  • Storage
  • Soft Flex® Company packing peanuts are made from a 100% corn starch base and are 100% biodegradable.  If you pour water on them, they melt and are 100% eco-friendly.
Reduce plastic bag usage
Place reusable bags in your car so you have them handy on your next shopping trip.
  • An average family of four accumulates 1,460 plastic shopping bags a year.
  • Takes up to 1,000 years for a plastic bag to break down in the environment.
  • It takes four times more energy to make paper bags then it does plastic bags.
  • Soft Flex® Company plastic bags are heavy duty and can be resused.
Switch to compact fluorescent lights (CFL) light bulbs
Nearly 20% of all home electric costs stem from lighting. CFL lowers the usage of energy and greenhouse gas emissions.
  • The more CFL bulbs you use, the more money you save; CFL bulbs last 6-10X longer!
  • Installing one CFL, because it lasts longer than a conventional bulb, prevents 10 conventional bulbs from being produced, transported, and discarded in a landfill.
  • Did you know that if every U.S. home bought one CFL bulb, it would be the equivalent to taking two-million cars off the road!

Stop buying bottled water
Use reusable water bottles instead made from materials like stainless steel or aluminum that are not likely to degrade over time.

  • Did you know that it takes 26 bottles of water to produce the plastic container for a one-liter bottle of water, and that doing so pollutes 25 liters of groundwater?
  • If you choose a plastic water bottle, check the number on the bottom first: Plastics numbered 3, 6 and 7 could pose a health threat to you, so look for plastics numbered 1, 2, 4 or 5.
Switch to reusable towels
No matter how you look at it, paper towels create waste. Buy some reusable microfiber towels instead, then toss the towels in the wash and reuse them again and again.
  • Great for countertops and mirrors.
  • When you absolutely have to use disposable towels, look for recycled products.
  • If every household in the United States replaced just one roll of virgin fiber paper towels (70 sheets) with 100 percent recycled ones, we could save 544,000 trees.

Calculate your impact at Earth Lab

Green information cited from The Daily Green http://www.thedailygreen.com/

Bead Store click here Designer: Soft Flex beading wire has the broadest color selection.  Soft Flex Trios Variety Packs offer an opportunity to try several colors at once. Join us at Soft Flex Glass Art and Bead Festivals in New York and Hawaii.  See our full listing of events on the bead show schedule.
Hawaii Glass Art and Bead Festival

New York Glass Art and Bead Festival

Bead Show Shedule
International: Soft Flex is the most trusted and recognized brand name for flexible beading wire - worldwide. Manufacturer: Soft Flex is the only stainless steel flexible beading wire that can be knotted, without weakened strength or breakage.  We offer excellent bulk wire pricing.
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Make your own jewelry with Soft Flex® beading wire. Learn beading tips, get inspired with free beading projects and do your bead shopping all in one place! Browse useful charts and interesting beading articles, get answers to your jewelry-making questions and learn everything you ever wanted to know about gemstone beads.  Shop the best quality beading wire, crimps, clasps, beads and gemstones.

Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire creativity with our passion to educate.  We are dedicated to exceeding the expectations of our customers and are grateful for their continued loyalty.

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